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What Does Product Photography Cost? Prices & Factors 2026

What Does Product Photography Cost? Prices & Factors 2026

The question about price is usually the first one – and the honest answer is: it depends. Even so, clear ranges can be given.

Price Per Product

Simple cut-outs on a white background start at around €29 per product. With multiple angles, elaborate retouching, or lifestyle shots, the price is closer to €49–90 per product.

What Influences the Price

  • Number of angles per product
  • Retouching effort (colour correction, cut-out, compositing)
  • Lifestyle vs. cut-out – set, props, and a model cost more
  • Volume – for large ranges the unit price drops significantly

Cut-Out or Lifestyle?

For Amazon and shop listings, you first need clean cut-outs. For social media and landing pages, lifestyle images have more impact. The best strategy combines both.

Conclusion

For a professional shop range, expect €30–60 per product. Anyone producing regularly gets the best value with package or subscription pricing.